Also the foundation of the management center St. Gallen in the year 1973 can be attributed to an initiative of Hans Ulrich. Formally, it had been an endowment of the society for the advancement of management research at the university of St. Gallen. Thereby, the MZSG specifically served as a institution for executive education. From 1973 to 1977 the center was lead by Cuno Pümpin. In 1977 leadership was assigned to Prof. Dr. Fredmund Malik. Due to a management buy-out the MZSG spinned-off as a commercial and from the university detached institution in 1984.